#INNATE FASHION ART HOW TO#

Ivas said fashion design programs too often produce designers lacking dimension, overly focused on one facet of design instead of seeing the entire picture. Their personal experiences underscored the current demand for designers and art directors who marry business-savvy with an innate aesthetic sensibility. In addition, the course featured weekly lecturers from disparate realms of the fashion world, including lifestyle designer and stylist Seyie Putsure, Nike Global Merchandising Director Blanca Gonzalez and a joint lecture with American Rag founder Mark Werts with denim guru Adriano Goldschmied. Classes analyzed corporate identity systems and interior styling of renowned businesses like Tiffany & Co. In course capsules such as “Editorial + Commercial Fantasy” and “Fashion With a Conscience,” case studies of Annie Leibovitz and Blake Mycoskie revealed the far-reaching effects of strong visual campaigns.

Students learned how industry icons like Coco Chanel, Dianna Vreeland and Ralph Lauren translated complex ideas of desire and identity into recognizable forms, essentially shaping the face of marketing today.

#INNATE FASHION ART HOW TO#

We could then discuss how to incorporate art into the business of fashion.” “I purposefully culled designers who had relationships with artists, like Elsa Schiaparelli and Marc Jacobs - they had deep art roots. “We tried to make the class like a salon,” Ivas said. To give students a contextual foundation, Ivas first delivered a mini-history of print campaigns throughout the 20th century, lugging in 300 books and dozens of rare magazines from the 1930s through the 1970s for students to scour for inspiration. Co-taught by Haven Lin-Kirk, design area head, and guest lecturer Lorrie Ivas, the two-week course explored design and its dynamic intersection with art and business. From logos and lookbooks to magazines and museum exhibitions, the fashion industry has harnessed the power of visual communication like no other.Īs USC Roski School of Fine Arts students learned this summer in the new “Graphic Design in Fashion” course, the tenets of graphic design are central to creating evocative visuals that permeate every stratum of the consumer imagination.

Innate fashion art